Sopogy names Roger Lay Market Manager of the Southwest Region

April 2, 2008

PRESS RELEASE: FOR IMMEDIATE RELEASE

Date: 4/1/08
Subject: SOPOGY NAMES ROGER LAY MARKET MANAGER OF THE SOUTHWEST REGION
Contact: Jane Dore, Communications
Tel: (408) 722-6292
Email: jdore@sopogy.com

SOPOGY NAMES ROGER LAY MARKET MANAGER OF THE SOUTHWEST REGION

San Jose, CA – Sopogy, Inc. manufacturer of MicroCSP™ solar technologies announced the appointment of Roger Lay as Market Manager of the Southwest Region covering Arizona, New Mexico, Nevada, Utah, and Colorado. Based in the company’s Arizona office, Lay will oversee Southwest policy, sales and strategic planning. He will report directly to Vice President of Business Development Jim Maskrey.

Mr. Lay has 25 years of sales and customer development at successful start-up technology companies. This experience includes serving as Vice President of Sales for RedXDefense, LLC, Vice President of Business Development at NanoPoint, Vice President of Sales at CORESystems Hawaii, and Vice President of Sales at Net-HOPPER Systems, Inc. Previous positions include National Accounts Manager at IQ Software Corporation and Regional Manager at Management Control Systems, Inc. Mr. Lay also served in the US Marine Corps with a specialty in Airfield Operations.

“Here in the southwest, we are blessed with an abundance of solar radiation found in only a few spots on the planet,” said Lay. “Last year Arizona’s Governor Napolitano shared her vision of Arizona becoming ‘The Persian Gulf of solar energy’. I think her vision is right on target. In fact I think her vision can be applied more broadly to a large part of the southwestern US. I am excited about the opportunities that exist for Sopogy here, and I am delighted to play a role in the company’s rapid growth in this region.”

Mr. Lay attended the University of Alabama with a major in Biology and Jefferson State University with a major in Business Administration.

About Sopogy
Sopogy manufactures the innovative MicroCSP™ solar concentrator technology. MicroCSP™ uses optics and mirrors to focus and intensify the energy of the sun for electricity production, solar air conditioning and process heating. The technology uses traditional economics from large solar energy deployments to the industrial, commercial and utility sectors in a smaller, more cost effective and robust package. Please visit www.sopogy.com for more information.

Sopogy names Van Matsushige Market Manager of the Pacific Region

April 1, 2008

PRESS RELEASE: FOR IMMEDIATE RELEASE

Date: 4/1/08
Subject: Sopogy names Van Matsushige Market Manager of the Pacific Region
Contact: Jane Dore, Communications
Tel: (408) 722-6292
Email: jdore@sopogy.com

Sopogy names Van Matsushige Market Manager of the Pacific Region

Honolulu, HI – Sopogy, Inc. manufacturer of MicroCSP™ solar technologies announced the appointment of Van Matsushige as Market Manager of the Pacific Region. Based in the company’s Honolulu, Hawaii office, Matsushige will oversee the Pacific Region which includes Hawaii, Oceania and Asia. In his role he will be responsible for marketing, policy, sales and strategic planning. He will report directly to Vice President of Business Development Jim Maskrey.

Most recently Matsushige served as General Manager and Director of Operations at national energy services company Energy Industries (www.energy-industries.com). Prior to EI he spent 10 years in Hong Kong working for various corporations including the Executive Center Limited.

Matsushige earned his B.S. from the University of Hawaii at Manoa.

About Sopogy
Sopogy manufactures the innovative MicroCSP™ solar concentrator technology. MicroCSP™ uses optics and mirrors to focus and intensify the energy of the sun for electricity production, solar air conditioning and process heating. The technology uses traditional economics from large solar energy deployments to the industrial, commercial and utility sectors in a smaller more cost effective and robust package. Please visit www.sopogy.com for more information.

Here comes the Sun: MicroCSP technologies

March 25, 2008

Rivers International and Sopogy

Here Comes the Sun: Taking Solar Power to Grid-Scale

March 25, 2008

by Lori Pottinger

What renewable energy source is highly reliable and predictable, especially productive during the hours of highest electricity use, can be scaled small enough to power one building or big enough to electrify a town, is a proven technology whose costs keep dropping, creates more jobs than gas or coal, and could, with a major rollout, displace 2-3 billion tons of carbon annually worldwide?

The answer is concentrating solar power, which uses mirrors and the power of the sun to run steam turbines. Unlike some other energy innovations being put forth today - “clean coal,” for example - there’s no “smoke and mirrors” trickery about it. Just mirrors. Lots and lots of mirrors.

This exciting renewable energy technology has been working reliably in California since the 1980s, when oil was cheap and climate change was for wonks. Today, the political and economic conditions that prevented a major rollout of the technology are, pardon the pun, almost a mirror image of the situation in the 1980s. Today, every indication is that concentrating solar power (CSP) is on the cusp of a renaissance, thanks to increased investments in R&D, tariff support for CSP plants’ electricity in Spain, and a growing realization among governments and financiers that the world needs to build renewable energy sources now.

A surge of development in Spain and the US West is well underway. Two new plants producing 65 megawatts of electricity have been built in the US (adding to California’s 355 MW of existing CSP), while Spain has completed 10 MW, has 50 more projects in the pipeline, and intends to develop 500 MW by 2010. The goal of the US National Renewable Energy Lab (NREL) is to help develop up to 4,000 megawatts of CSP in the southwestern US by 2015. “This penetration level is aggressive, but possible if the 30% investment tax credit is extended per the primary recommendation of the task force,” says George Douglas, an NREL spokesman.

Elsewhere, plants are planned or being built in Egypt, South Africa, Australia, Libya, Algeria, India, Israel and Morocco. And if a Jordanian prince has his way, tens of thousands of megawatts would be generated in the Sahara for sale to Europe. Renewable Energy World forecasts 6,400 MW installed globally by 2015, leaping to 36,850 MW by 2025. By then, they project an annual installation rate of 4,600 MW/year.

“After over a decade of inaction, CSP is finally taking off,” says Sven Teske with Greenpeace’s Energy [R]evolution Campaign. “For 2040, CSP has a chance to contribute to the global electricity supply in a double digit range. The main reason for this is good policy. In the USA there are Renewable Portfolio Standards in place, in Spain there are guaranteed tariffs.”

How it Works

CSP uses sun-tracking mirrors to concentrate solar heat onto liquid-filled tubes or central tower. The liquid is vaporized into steam, which is used to drive turbines to generate electricity. CSP plants act much more like conventional power plants than solar PV or wind farms, which make them more attractive to utilities. There are a variety of types of plants being tested and built, with different advantages to each. Because they are fairly simple to design and build, the plants go up quickly. A new CSP plant near Las Vegas, Nevada took about one year to build. (Permitting and land-use acquisitions add to the process, however.)

CSP still has obstacles to overcome. Most importantly to utilities is its still-high cost. While concentrated solar power is now less expensive than solar PV panels, it is still generally around 15-20 cents/kwh, well above fossil fuels and wind (though windpower is more “intermittent” than a well-sited CSP plant, and generally wind’s peak production time does not match peak loads as well). Prices for CSP are coming down, however, and the projected increase in new plants will help drive down prices further. Most companies are shooting for a target contract price of 15 cents/khw in the US, whereas “the price for electricity from new baseload natural gas plants is about 9 cents per kilowatt hour, and rises to 12 to 48 cents/kwh for peak power, depending on what report you read,” says Tom Hunt, with the Community Environmental Council. Unlike fossil fuel plants, which are expected to see rising prices over time, CSP plants have no fuel costs, and therefore no future price surprises once a contract is signed.

At least one company says they have already solved the cost issue. The US-Australian company Ausra has a new proprietary design that it says can produce electricity for 10 cents/kWh. Not only is Ausra’s design cheaper; the company will also save money by manufacturing units as close to where they’ll be installed as possible, to reduce shipping costs. Ausra is now building the “world’s largest” CSP factory in Nevada that will be able to churn out 700MW/year in new systems, to supply the hot US Southwest market. Other companies are also trimming the costs of their units by incorporating lighter materials, fewer moving parts, and other innovations.

One factor that would allow CSP to compete on an equal playing field with fossil fuels sooner is a price on carbon. “Everyone thinks an increase in the cost of carbon is coming,” said David Crane, CEO of NRG Energy Inc., in a recent article in EnergyBiz magazine. That would make the cost of electricity from coal jump significantly.

The other primary challenge for CSP is the ability to produce energy “24-7,” the way fossil fuel plants can. Plants would need 16 hours of storage to generate electricity around the clock. Ausra says it can store energy at its prototype plants for 20 hours - a breakthrough that, if it proves workable outside the pilot-plant stage, will place the company at the head of the pack. Ausra’s solar collectors employ a propriety storage system, but the basic idea is to focus light onto tubes filled with water, thus directly producing steam. Storing heat is more efficient than storing electricity: just 2-7% of the energy is lost in heat storage systems, compared with losses of at least 15% when energy is stored in a battery, according to the MIT Technology Review. Ausra will start construction on a 175 MW commercial plant in California later this year.

We Shall Overcome

Transmission issues can be more complex than with fossil fuel plants, as large CSP plants cannot always be built close to where power is needed. An article in Scientific American recently laid out a “grand plan” to massively increase solar power (both CSP and PV) in the US. It called for replacing the existing system of alternating-current (AC) power lines which lose too much energy over long hauls with a high-voltage, direct-current (HVDC) power transmission system, which lose far less energy than AC lines over equivalent spans. “The AC system is simply out of capacity, leading to noted shortages in California and other regions; DC lines are cheaper to build and require less land area than equivalent AC lines,” the magazine notes.

Water use is another potential drawback. Some CSP designs require water to cool the plant, which is impractical in the desert. Experts say R&D is needed to find air-cooling innovations. Some types, such as dish units, do not require water for cooling. Plants can also be built near the sea, where they could power desalination plants to produce their own cooling water.

A related environmental issue is the siting of large industrial solar fields in fragile deserts. Clearly, care must be taken to minimize impacts, to prevent CSP from being viewed as an unwelcome visitor in the way that large wind farms have become in some settings.

Another siting issue relates to the relatively large tracts of land needed for these projects compared to fossil fuel plants. Not all CSP plants are equally land-guzzling. “We are more than two times more efficient when it comes to land,” said Rob Morgan, Ausra’s chief development officer. Morgan states that using Ausra’s technology, it would take a square of land 92 miles on a side to “provide all US electric power - the entire US grid - day and night” (US consumption is currently about 25% of electricity use worldwide). “This amount of land is less than 1% of America’s deserts, less land than currently in use in the US for coal mines, and a tiny fraction of the land currently in agricultural use,” according to the Ausra website. The company notes that CSP also has a much smaller land footprint than large hydro.

These aren’t insurmountable issues, but they will have to be addressed for a mass rollout to succeed. Industry experts say that incentives are still important for the near term to help the industry address these challenges. The European Union has spent some €25 million in the past decade to help develop this technology. In the US, an investment tax credit (ITC) provides R&D incentive, but has to be renewed every two years, creating uncertainty for those trying to develop projects.

Another type of incentive is feed-in tariffs, as is being tried in Spain. These more direct forms of subsidy are not as good at encouraging innovations that lead to price reductions, say some experts. “At those prices, it’s all project driven, you just want to get projects built,” says Arnold Leitner, president of Skyfuel.

Under African Skies

What will it take (besides sunshine) for this technology to reach poorer and middle-income countries? The potential is certainly there for the nations with hot, dry climates. Two of the fastest-growing energy users, China and India, are well endowed with desert solar resources to power their economies. Mexico also has huge solar reserves close to major cities in both Mexico and the US. And of course, the granddaddy of all deserts, the Sahara, has many CSP experts feverish in anticipation.

Last year European engineers unveiled a plan to build thousands of megawatts of CSP plants to connect via high voltage undersea cables to northern Europe - enough to meet up to a sixth of Europe’s electricity needs. Engineers with the German Aerospace Center who carried out the feasibility studies see the project “as a win-win scenario creating energy, water and income for the Middle East and North Africa,” according to the BBC.

An article in the UK Guardian states: “The Desertec project envisages a ring of a thousand of these stations being built along the coast of northern Africa and round into the Mediterranean coast of the Middle East. In this way up to 100 billion watts of power could be generated: two thirds of it would be kept for local needs, the rest - around 30 billion watts - would be exported to Europe.” The plants’ superheated steam would be used to desalinate water (normally an energy-intensive operation).

The deserts of Africa would be a natural for CSP for domestic purposes too, but thus far there has been little progress. In Southern Africa, the South African utility Eskom has been studying plans for a 100 MW CSP plant for many years, but the decision to build keeps getting put off. The site chosen for the plant is one of the best in the world for solar. The company hopes to use local producers for materials as much as possible.

A recent major power shortfall has Eskom in crisis mode, however, and it’s not clear if the new CSP plant will benefit from or be sunk by the turbulence. What is clear, however, is that Eskom will need to find cleaner ways to produce energy. Currently, coal-fired plants produce about 90% of South Africa’s power. According to Eskom’s CEO, if Eskom were a country, it would rank 25th among the world’s largest emitters of carbon dioxide. The huge utility, which supplies power to neighbors as well, is also looking to build a string of nuclear plants, and the world’s biggest dam on the Congo River.

Other Southern Africa nations are farther behind. Morteza Abekenari, the CEO of Solar Power, a Botswana-based company that manufactures solar panels, says he has for years been trying to convince local energy authorities to buy into the idea of concentrating solar power, without any luck. “When we started, we said that the sun was Botswana’s diamond that would last forever, but the idea of solar energy was like science fiction here,” he told the Francistown Voice.

Go Micro

It’s not surprising that a small nation with low energy needs like Botswana might balk at the big outlays of cash required for large-scale CSP plants and the grid extensions they might require. But there is another option that could prove workable for areas where grid expansion is impractical. Micro CSP is a smaller scale version of its big brother that is easier to install and can be cost-effectively shipped long distances.

At least one company, the Hawaii-based Sopogy, has developed a rooftop unit that can power a single building or industrial complex. Unlike standard CSP components, the Sopogy unit was developed with more humid climates in mind, and the company is now beginning to market worldwide for large industrial users and residential/hotel complexes. Their systems range from 500KW-10MW.

“I believe there is great potential for micro-CSP to make a difference in developing countries,” says Sopogy’s Al Yuen. “This is especially true for the application of process heat for industrial purposes, which can be generated at 60-70% efficiency and would be the lowest cost solar solution.”

Clearly, CSP is a very exciting alternative with huge potential - but like other new renewables, it is only part of the solution. “No one thing will be the answer to renewable energy to power the grid. CSP will contribute more and more. Wind’s role will grow. And ocean power has tremendous potential. A little further out it might be organic solar cells and solar cells that use nanomaterials. You’ll see a combination based on geography and cost,” says NREL’s George Douglas.

More information:

Concentrating Solar Thermal Power Now! is a “blueprint for action” that aims to accelerate market introduction of CSP. The 2005 report (now being updated for a late-2008 re-release), written by Greenpeace and the European Solar Thermal Industry Association, “demonstrates that there are no technical, economic or resource barriers to supplying 5% of the world’s electricity needs from solar thermal power by 2040 – even against the challenging backdrop of a projected doubling in global electricity demand.” Download the report.

Learn more about plans for CSP in the Sahara

Contact us:

Lori Pottinger
lori@internationalrivers.org
+1 510 848 1155

Tech firm will build 10-megawatt, 50-acre solar farm

February 26, 2008

Tech firm will build 10-megawatt, 50-acre solar farm

With help from the state, Honolulu-based solar technology firm Sopogy Inc. plans to build a 50-acre solar farm on Oahu capable of generating about 10 megawatts of power, enough energy to power about 30,000 homes.

The company is seeking up to $35 million in special-purpose revenue bonds from the state for the project.

Company President Darren Kimura declined to disclose the project’s location but said he expects the systems to be in operation by late next year.

The project would use Sopogy’s proprietary solar collectors, which concentrate the sun’s power to heat mineral oil, which is then run through a turbine to create electricity.

Sopogy plans to sell the power to Hawaiian Electric Co.

“What we’re trying to do is bring large-scale solar energy to Hawaii,” Kimura told PBN. “It’s particularly important for Oahu because of the density of the population — there are so many users on the grid with the military and hospitality industry here.”

Last year, the state awarded Sopogy $10 million in special-purpose revenue bonds for a 1-megawatt demonstration solar farm at the Natural Energy Laboratory of Hawaii Authority in Kailua-Kona on the Big Island.

Sopogy Expands to new Silicon Valley Office

February 21, 2008

PRESS RELEASE - FOR IMMEDIATE RELEASE

Date: 2/21/08

Subject: Sopogy Expands to New Silicon Valley Office

Contact: Darren T. Kimura, President & CEO

Tel: (808) 833-4747

Email: dkimura@sopogy.com


Sopogy Expands to New Silicon Valley Office

Honolulu, HI – Sopogy, Inc. developer and manufacturer of proprietary and highly efficient “MicroCSP™” concentrating solar power panels today announced the opening of a new office West Coast office located in California’s Bay Area. The office will serve as home for the company’s sales, marketing, customer support activities and California focused project management. The office will be led by Silicon Valley veteran and company Director of Corporate Development, Al Yuen PhD.

“Opening the West Cost Solar Solutions center is a major step forward for Sopogy. It helps us bring our technologies to the largest solar markets and allows us better service our rapidly growing customer base including the top Engineering Procurement and Contracting and Power Purchase Financing firms in the solar industry.” Said Darren T. Kimura, President and CEO of Sopogy, Inc.

The Honolulu, Hawaii office continues to be the Company’s corporate headquarters and is home for all executive, research, development, administrative and Hawaii focused project management and sales activities.

About Sopogy

Founded in 2005, Sopogy specializes in research, development and manufacturing of MicroCSP™ solar technologies. MicroCSP™ systems focus and intensifies solar energy using mirrors and optics to generate thermal energy. This process provides a 2x increase over traditional solar panels. Sopogy’s integrated solar solution brings the proven economics of large utility solar energy systems to the industrial and commercial sectors in a durable, smaller and cost effective package. Please visit www.sopogy.com for more information.

Solar-power ‘farms’ catching on as well

February 10, 2008

Sopogy 10 Megawatt Solar Farm

Solar electrical systems aren’t only being considered for homes and business buildings.

At least three solar farms are being considered for Hawai’i. The James Campbell Co. last month signed an agreement with a Hoku Scientific Inc. unit to plan a Kapolei Sustainable Energy Park that would be capable of generating 1.5 mega watts of power, or enough to power 6,700 homes for a year.

The photovoltaic farm would be the largest such facility on O’ahu, though plans are afoot for an even larger 10-megawatt solar farm on O’ahu using a slightly different technology known as concentrating solar power. Sopogy Inc., a Honolulu-based company, wants to build the facility with the help of up to $35 million of special purpose revenue bonds.

Sopogy already is in the process of planning and building a 1-megawatt solar farm using its technology at the Natural Energy Laboratory of Hawaii Authority on the Big Island.

Instead of employing photovoltaic cells that convert light to electricity, the system makes use of curved mirrors that intensify and focus sun energy on a pipe filled with a fluid. After being heated, the fluid can be used to drive turbines and generate electricity, for use in absorption electricity or steam creation.

While the technology has been around for more than 30 years, Sopogy says it has a design that makes the process more efficient.

“It’s a very interesting approach,” said Darren Kimura, president of Sopogy, which last year attracted more than $9 million in venture capital funding.

“We feel very comfortable with moving forward with a significantly larger project.”

Kimura said he is receiving calls and e-mails on a regular basis asking about the technology, which, unlike photovoltaic, can be used to generate electricity at night by storing the heated fluid during the day for use hours later.

Kimura declined to say where the O’ahu solar farm might be located and said he has been in discussions with Hawaiian Electric Co. about the project.

—Greg Wiles

Sopogy Featured on Renewable Energy Access Podcast

January 31, 2008

Sopogy on Renewable Energy Access Podcast

CSP: Market Trends and New Technologies

by Stephen Lacey, Podcast Editor

Peterborough, New Hampshire [RenewableEnergyAccess.com]

Concentrating Solar Power (CSP) is emerging as one of the most promising utility-scale renewable energy sources. The launch of Nevada Solar One last June sparked a revival for this so-called “sleeping giant” in the U.S. and marked the first of a series of important developments for the industry. But there is still much uncertainty about the mid-term prospects for CSP, as the possibility of the investment and production tax credits expiring hangs over the industry.

Faced with this rocky investment climate, the U.S. is falling behind countries like Spain, which has a generous feed-in tariff for CSP developers. Mike Taylor, Director of Research for the Solar Electric Power Association just got back from a trip to Spain where he toured a few different projects and talked to developers and financiers. Taylor and CSP Today founder Belen Gallego will tell us about how the Spanish industry is benefiting from the country’s renewable energy support structure.

We’ll also speak with Ausra Executive Vice President John O’Donnell about the company’s unique parabolic trough collectors and about how uncertainty in the U.S. market may impacting its aggressive business plan.

Finally, Darren Kimura, President and CEO of Sopogy talks about micro-CSP and how the company’s technology can play a major role in the distributed generation sector.


Inside Renewable Energy offers the latest in renewable energy news and information.

Play Sopogy CSP Podcast

Sopogy is named Deal of the Year by Hawaii Venture Capital Association

January 25, 2008

PRESS RELEASE

FOR IMMEDIATE RELEASE

Date: 1/25/08

Subject: Sopogy is named Deal of the Year by Hawaii Venture Capital Association

Contact: Darren T. Kimura, CEO

Tel: (808) 833-4747

Email: dkimura@sopogy.com


Sopogy is named Deal of the Year by Hawaii Venture Capital Association

Honolulu, HI – In a ceremony on January 24, 2008, Sopogy, Inc. manufacturer of MicroCSP concentrating solar power technologies was awarded as the “Deal of the Year 2007” by the Hawaii Venture Capital Association. “We honor the entrepreneurs whose companies raised a significant amount of venture capital or concluded a major strategic investment or liquidity event,” said Bill Spencer, HVCA President. “These entrepreneurs deserve credit for their accomplishments in demonstrating that they can build world class companies in Hawaii,” he said.

This year’s Deal of the Year winner is Sopogy founded by entrepreneur Darren Kimura. Sopogy has pioneered the Sopogy Energy System which incorporates the proven concept of concentrated solar power to the distributed power generation market. Sopogy’s concentrated solar power collectors that operate on buildings and small utility deployments and are the most robust solar technology on the market today. The company raised a large funding round from local and mainland venture capital firms qualifying it for the top Deal of the Year honor.

“Sopogy represents the best and brightest of a new breed of Hawaii Clean-Tech companies who are not only committed to the next generation of clean energy systems but green business practices that reflect the highest standards of corporate responsibility” said Bill Spencer.

“With a nearly perfect compliment of natural energy resources, Hawaii is becoming the hub of Clean Technology research and deployment.   Sopogy is honored to be recognized by HVCA and proud to represent the State of Hawaii in our quest to combat the effects of global warming while helping our customers reduce their energy costs.” Said Darren T. Kimura, President and CEO of Sopogy, Inc.  

About Sopogy

Sopogy specializes in MicroCSP solar technologies that brings the economics of large solar energy systems to the industrial, commercial and utility sectors in a smaller more cost effective package. Please visit www.sopogy.com for more information.

About Hawaii Venture Capital Association

The Hawaii Venture Capital Association, founded in 1988, is Hawaii’s oldest private non-profit economic development organization devoted to entrepreneurship and capital formation.

Sopogy Inc. named Venture Capital Deal of the Year

January 24, 2008

Honolulu Advertiser Recognizes Sopogy

Sopogy Inc. named Venture Capital Deal of the Year

Advertiser Staff

The Hawaii Venture Capital Association named Sopogy Inc. its Venture Capital Deal of the Year winner for 2007. Sopogy, which was founded by entrepreneur Darren Kimura, has technology that provides solar power to the distributed power generation market. The company raised a large funding round from local and mainland venture capital firms qualifying it for the award.

Sopogy and other winners will be honored at HVCA’s annual Venture Capital Deal of the Year Awards Luncheon on Jan. 24 at the Plaza Club in Honolulu.

Expansion to the mainland isn’t always bad

January 16, 2008

The Star Bulletin & Sopogy

Tech View - The Star Bulletin

 

John Agsalud


As the local technology industry moves forward, several kamaaina organizations have opened offices outside of Hawaii. These events are almost always greeted with a chorus of groans from the usual suspects. Feelings of ungratefulness and abandonment abound, especially when the company in question has taken advantage of local benefits such as tax breaks. Often, however, we believe that such actions can be, and most often are, beneficial to the local community. This is especially true in cases where a company continues to maintain a Hawaii presence. Such companies usually open a mainland office for the sole purpose of improving their performance. Most times, such companies don’t abandon their local offices, and, in fact, increase their Hawaii operations in proportion to the overall expansion.The main reason cited by organizations that employ this strategy is geographical. For one, they desire to be closer to their potential markets. Clearly, we have a very limited market for just about anything here in Hawaii, given our population and remote location.

Furthermore, this strategy allows companies to be closer to sources of capital. While the local investment community is growing, it pales in comparison to what can be found elsewhere. Typically, investors like to be close to their money to keep an eye on it, and thus are reluctant to invest in an organization thousands of miles away.

Another reason for opening a mainland site is that resources are cheaper. For example, land, especially in rural locations, can be much cheaper on the mainland.

As an example consider Sopogy, a solar power company founded here in 2006. Using technology developed in Hawaii, Sopogy expanded to Idaho to work on its first utility-scale project. Sopogy continues to maintain its Hawaii presence.

Says founder Darren Kimura, “Companies with global ambitions have to expand outside of Hawaii to service key customer markets. That doesn’t mean we’re leaving the islands. On the contrary, we’d love to expand our Hawaii presence.”

Lastly, a mainland presence improves the odds of a buyout, which can result in windfalls for the local owners. History has shown that when local people come into money, they invariably put a lot of it back into the Hawaii community.

So next time you hear about a local company opening a mainland office, don’t assume it’s all bad. Upon closer inspection, it’s easy to spot the advantages for the entire community.

John Agsalud is president of ISDI Technologies Inc., a Honolulu-based IT consultancy. Call him at 944-8742 or e-mail jagsalud@isdi-hi.com